You are here

Adobe Experience Cloud

With Adobe Experience Cloud, Adobe is leading vendor in the space of Digital Marketing Management Software. Adobe is offering digital tracking, a DMP platform, personalization tools, campaign management & Adtech-solutions.

element61 has partnered with Adobe on the Digital marketing software, also called the Adobe Experience Cloud with a deep experience in the Analytics Cloud. As a leader vendor, Adobe is offering companies everything they need to deliver a well-designed, personal and consistent experience to their customers.

Adobe Experience Cloud

Adobe Experience Cloud

Adobe Experience Cloud is part of Adobe, an American computer software company providing multimedia and software. Founded in 1982, Adobe employs more than 17,000 employees all across the world.

    Included in the Experience Cloud are:

    • Adobe Marketing Cloud including
      • Adobe Campaign
      • Adobe Experience Manager
      • Adobe Target
      • Adobe Social 
      • Adobe Primetime
    • Adobe Analytics Cloud
      • Adobe Analytics
        = Adobe Analytics is strong alternative for Google Analytics allowing Marketeers to track & report, without any sampling, on digital web & app behaviour as well as to access this raw data in an accessible format for data science usage.
      • Adobe Audience Manager
        = Adobe's Data Management Platform (DMP) is Adobe Audience Manager and a leading DMP for both Publishers and Advertisers. Adobe has its strengths in a tight connection with Adobe Analytics as well as focus on 1st party data.
    • Adobe Advertising Cloud
      • DSP or Demand Site Platform
      • Search or Search Buying Platform
      • DCO or Dynamic Creative Optimization

     

    Adobe Experience Cloud

     

    element61 is a partner of Adobe with extensive experience with the usage of Adobe Audience Manager as a Data Management Platform (DMP). A big advantage of Adobe Audience manager is the integration with other products of the Experience Cloud. This makes it possible to easily use your audiences created in Audience Manager in eg your website personalization engine and email campaigns. Adobe Audience Manager can be used by both advertisers and publishers to create audiences for targeted marketing.

    Contact us for more information or with your specific request.