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How AI image generation can support marketing and branding strategies

AI-generated images help companies create professional visuals faster and cheaper. In testing DALL·E-3, Grok, GPT-image-1, Gemini Flash 2.5, and the OpenAI Playground API, results showed clear potential for marketing use. While realism and text accuracy still need improvement, AI visuals are rapidly boosting marketing efficiency and creativity.

Julie Vanackere

Julie Vanackere

Wednesday, 29 October 2025

Streamlining Databricks Access Control: Data Classification and ABAC

Databricks Data Classification uses AI to detect and tag sensitive PII data, enabling scalable governance. Combined with ABAC, it enforces masking and filtering via catalog-level policies—simplifying centralized, flexible access control.

Pieter Van Daele

Pieter Van Daele

Tuesday, 28 October 2025

How Fabric and Power BI continue to evolve (September 2025 Update)

The September 2025 Microsoft Fabric and Power BI updates deliver faster insights with Oracle and BigQuery mirroring, cheaper Dataflows Gen2, and Apache Airflow integration. Power BI adds smarter time functions, flexible refresh options, and DAX functions for cleaner models.

Sarah Beshr

Tuesday, 21 October 2025

Whitepaper: Turning Generative AI into Enterprise Value. The AI Factory Advantage.

In this whitepaper, we introduce the AI Factory: a structured, strategic approach to organising and scaling AI across the business. Built on six foundational pillars, it helps leaders turn ideas into enterprise-ready solutions that deliver real impact.

Peter Depypere

Pieter Sterkens

Pieter Sterkens

Tuesday, 14 October 2025

How DAX UDFs change the way you build semantic models

DAX UDFs let you define reusable logic once, while field parameters and calculation groups apply it dynamically, reducing duplication and ensuring consistent, maintainable models. This approach streamlines development and enforces governance across reports.

Gary Goldman

Marilou Puissant

Marilou Puissant

Tuesday, 14 October 2025

Databricks Partner Tech Summit FY26 insights

Databricks is becoming more business-ready by closing SQL gaps, simplifying operations with Lakebase, and unifying data engineering via Lakeflow. Unity Catalog enhances governance with BI Semantic Layers and ABAC. Databricks One introduces a user-friendly UI with AI/BI Dashboards, Genie, and Apps—boosting trust, easing migration, and driving adoption beyond data teams.

Raphaël Voortman

Raphaël Voortman

Michiel Van Nijverseel

Michiel Van Nijverseel

Friday, 10 October 2025

Databricks Tips

Databricks Quarterly Pulse - Sept 2025

element61's view on which best practices to implement, which newly released functionalities to use and which features to adopt - September 2025 edition

Friday, 12 September 2025

Using Databricks AI functions wisely: what works and what to watch out for

Databricks AI Functions make it easy to add AI directly into your tables and views with minimal setup, while still allowing custom queries. But they can be slow and costly—so use them selectively, ideally on small, stable master datasets and only on the columns that really matter.

Pieter Van Daele

Pieter Van Daele

Tuesday, 9 September 2025

Vena Copilot: Revolutionizing Finance with Agentic AI

Vena Copilot is your AI-powered finance ally—automating tasks, improving accuracy, and delivering strategic insights. It enhances FP&A productivity and control, with upcoming AI agents enabling driver-based planning and predictive forecasting directly in Excel via a chat interface.

Ruben Govers

Friday, 5 September 2025

Predictive Forecasting with Vena: Plan with Confidence

Vena and Databricks bring predictive forecasting into your existing workflows - delivering faster, more reliable, scenario-based forecasts without compromising control or accountability.

Ruben Govers

Friday, 5 September 2025