With Adobe Experience Cloud, Adobe is leading vendor in the space of Digital Marketing Management Software. Adobe is offering digital tracking, a DMP platform, personalization tools, campaign management & Adtech-solutions.
element61 has partnered with Adobe on the Digital marketing software, also called the Adobe Experience Cloud with a deep experience in the Analytics Cloud. As a leader vendor, Adobe is offering companies everything they need to deliver a well-designed, personal and consistent experience to their customers.
What is Adobe Experience Cloud?
Adobe Experience Cloud is Adobe's offering to Marketeers. Included in the Experience Cloud are various individual products
- Adobe Analytics
= Adobe Analytics is strong alternative for Google Analytics allowing Marketeers to track & report, without any sampling, on digital web & app behaviour as well as to access this raw data in an accessible format for data science usage.
- Adobe Audience Manager
= Adobe's Data Management Platform (DMP) is Adobe Audience Manager and a leading DMP for both Publishers and Advertisers. Adobe has its strengths in a tight connection with Adobe Analytics as well as focus on 1st party data
- Adobe Campaign
= Adobe's orchestration tool allowing to trigger and orchestrate various marketing execution tools including Mail
- Adobe Target
= Adobe's tool to personalize your website and app with customized banners, buttons, call-to-actions, etc.
- Adobe Advertising Cloud
- DSP or Demand Site Platform
- Search or Search Buying Platform
- DCO or Dynamic Creative Optimization
- Adobe Experience Platform
= Adobe's underlying data platform enabling the ability to keep a customer profile in true real-time and enable profiling
Does Adobe have a CDP?
Yes! Although individual products can help customers in their specific needs, the true strength is their integration. Adobe offers a CDP platform by combining their Adobe Experience Platform with their Adobe Audience Manager (DMP).
Continue reading on the value of a Customer Data Platform
element61 is a partner of Adobe with extensive experience with the usage of Adobe Audience Manager as a Data Management Platform (DMP) and Adobe Experience Platform as a Customer Data Platform enabler.
Contact us for more information or with your specific request.