Data Visualization

Why is Data Visualization important

Data visualization and storytelling are powerful tools to communicate complex information in a simple and engaging manner. When complex information is distilled into visuals that captivate and inform, organizations are better able to get insights from key business metrics.

"Data visualization is the language of decision-making.

Good charts effectively convey information.

Great charts enable, inform, and improve decision-making.”

~ Pieter Sterkens

Well-crafted visuals and structured reports support decision-making processes and enable users & organizations to become more data-driven. Getting there is challenging. It requires report creators to:

Understand business needs
Translate them in a well-defined report structure
Create user-friendly visuals with takeaways that trigger action

What is the element61 approach

We created a framework of best practices to work towards an effective data visualization & storytelling strategy. The framework is centered around 4 concepts: purpose, structure, action, and value.

Leveraging our expertise, we have created best practices, implementation guidelines, and supporting materials for each of these focus areas. Our goal is to support you in your journey to create better BI solutions and give you a platform to accelerate.

Understanding the project purpose

Through stakeholder interviews and mockups, we explore end-user needs before starting development.
e.g., mapping report audience(s) needs, report mockups

Translating the purpose into a structured reporting tool

Leveraging our storytelling expertise and User Experience (UX) best-practices, we aim to create a BI tool that goes beyond standard reporting.
e.g., company templates, navigation & built-in drill through functionality

Building actionable pages supporting the project purpose

Adopting a minimalistic approach, we craft pages that are focused on takeaways that solve business problems.
e.g., best practice page design

Creating visuals that bring clear value

Implementing our own visual vocabulary, we select the right visual to convey an actionable message.
e.g., visual vocabulary

Interested

Contact us to learn more about how our approach can help strengthen your organization’s data visualization strategy and increase BI adoption.

	Understanding the project purpose Through stakeholder interviews and mockups, we explore end-user needs before starting development. e.g., mapping report audience(s) needs, report mockups
	Translating the purpose into a structured reporting tool Leveraging our storytelling expertise and User Experience (UX) best-practices, we aim to create a BI tool that goes beyond standard reporting. e.g., company templates, navigation & built-in drill through functionality
	Building actionable pages supporting the project purpose Adopting a minimalistic approach, we craft pages that are focused on takeaways that solve business problems. e.g., best practice page design
	Creating visuals that bring clear value Implementing our own visual vocabulary, we select the right visual to convey an actionable message. e.g., visual vocabulary