Martin Lobet graduated as a Master in Business Engineering, with focus on entrepreneurship, from Solvay Brussels School of Economics and Management. The quantitative nature of those studies and his eagerness towards optimization laid out the foundation of his passion for Data Analytics and Data Science.
Martin started out his career at Accenture, and then switched to Groupe Rossel (i.e. Le Soir, Sudinfo, La Voix du Nord, ...) where he was in charge of maxing out the value derived from the Digital Advertising network through smarter use of data. Along the way, this allowed him to become fluent in Python and master technologies in the Ad-tech and Mar-tech space (e.g. Ad-servers and DMPs).
He also worked a while as a Data Analyst in the banking industry.
His combined IT knowledge and business/entrepreneurial mindset allows him to help organisations to identify opportunities -based on data- and assist them in monetising and materializing those.
Martin Lobet joined element61 in February 2022.