A Modern Azure based data platform was created to allow Finance, Sales & Marketing to analyse gaming data and behaviour by blending transactions data (online & landbased) with Google Analytics. This enabled revenue reporting for Finance and Controlling and customer churn analysis to allow Marketing to act and react. Both online gaming as gaming hall transactions were sourced to the datalake from Postgress and Google Cloud Platform (GCP) by using Databricks, APIs, Google Analytics, GCP and MS Power BI.
