IPM wanted to accelerate on Data & Reporting. In the continuously changing market of Media, data is key – i.e., both with 1st party data – core assets for B2B advertising as well as personalization in B2C – as well as a solid data platform to harmonize & transform data fit for use – incl. BI reporting.
element61 assisted in clear strategic guidance & decisions taken, build-up of a solid integrated data platform and coaching & training of skills & concrete use-cases to build step-by-step. The use-cases were to allow B2B Advertising Revenue Reporting and Campaign Reporting.