DSS - Data Science & Strategie

element61 als docent voor de Advanced Digital Marketing opleiding van de BAM

Digitalisatie is een 'hot topic'. Zeker in Marketing evolueert 'digital' heel snel. Het digitale spectrum is echter uitgebreid en complex. Digitale marketing vandaag, dwingt bedrijven op een nieuwe manier te denken en te reageren en ook hier is data & analytics een cruciale succes-factor.

vrijdag, 13 oktober 2017

Data-gedreven adverteren

Mediahuis is een Belgisch uitgeverij- en omroepmediabedrijf. Het publiceert een reeks kranten.

Digital marketing Cross-channel transparency

Digital marketing is the core of an e-commerce business. In order to provide daily full accuracy into the efficiency and uplift of marketing campaigns one needs a 360° cross-channel transparency.

Recommended books

Power Pivot and Power BI: The Excel User's Guide to DAX, Power Query, Power BI & Power Pivot in Excel 2010-2016

This book is a very detailed introduction to DAX, the powerful language behind Power Pivot and Power BI. Due to it's clear writing style, the book is an excellent starting point for beginners. However, even DAX pros will get value out of this book.

donderdag, 22 december 2016

From batch to real-time reporting and analytics

With the emergence of digitization and IoT, it becomes crucial for some companies to enable faster decision making through faster data insights. Gone are the days when everyone can wait for hours or days to look at insights and performance dashboards. In this insight, we have proven that providing these real-time insights means a change in system architecture for many business intelligence teams. In our expert opinion, we concluded that a best-practice real-time architecture consists of two main building blocks: a receiving end-point to receive the data streams and a real-time analytics layer to transform the data. We conclude that getting started with real-time analytics isn't complex: all leading vendors as well as open-source providers offer a serious of proven solutions and as solutions are offered through the cloud, they start with no investments needed (pay-as-you-go basis).

Bart Van Der Vurst

Bart Van Der Vurst

vrijdag, 21 oktober 2016

R language

R, also called GNU S, is an open-source language and environment designed for statistical computing and graphics. Although it's been existing for 20 years, R remains the most popular statistical programming language used today.

woensdag, 12 oktober 2016

CAO - Chief Analytics Officer

Most C-levels are unable to bring a strong background of analytics into strategic discussions. As data becomes more and more important for long-term success, a Chief Analytics Officer guarantees analytics to be embedded in the discussions at the highest level. The CAO or Chief Analytics Officer has strong skills in analytics but also owns the resulting top and bottom line numbers.

woensdag, 12 oktober 2016

Process mining

Process mining can be described as the search to discover strategic information and extracting patterns in bigger databases by making use of process patterns. In this process, users are "digging” into the data and make use of visual process techniques. It helps enterprises and analysts to visualize understand the essential information out of massive quantities of data.

donderdag, 6 oktober 2016

Microsoft Azure Machine Learning Studio brings an easy-to-use and comprehensive tool to get started with advanced analytics

Microsoft provides users with a tool to do advanced analytics while abstracting for users the hassle of technology and infrastructure.

Bart Van Der Vurst

Bart Van Der Vurst

dinsdag, 20 september 2016

Sales & Marketing

Contract Renewal

Contract renewal analytics help predict which customers will renew their fixed-term contracts and when.
By using predictive models, companies can proactively engage the right customers at the right moment, improve sales planning, reduce churn, and make revenue from renewals more predictable.