Traineeship
Leverage customer data on a Data Lakehouse
Customer Data Platform (CDP) is a system that collects and organizes customer data across multiple touchpoints and is utilized by marketing teams to gain a comprehensive view of customer behavior. It is data coming from various sources like web activity, mobile apps, and customer interactions across platforms, which is then harmonized and made actionable for personalized marketing strategies. With the integration of Snowplow on Databricks Lakehouse, we are setting the stage for a cutting-edge approach to managing and activating customer data at scale.