Knowledge base

Evenement georganiseerd door Trends, element61 en Moore Belgium waar 3 topsprekers het hebben over Artificial Intelligence, robotisering en wat dit betekent voor onze toekomst.

What’s a DMP A DMP is a data management platform typically used in digital marketing & advertising to collect, build & distribute target audiences across various platforms. It typically acts as the heart of a Marketing organization as it holds all relevant data used for targeting incl. behavioural data (web- & app-tracking), 1th party CRM data (incl. socio-demographics & transaction data) and advertising feedback data (who saw which ad).

This insight makes you understand how Qlik can help you gain more value from big data.

This insight describes the maturity levels of a TM1 application, for handling data and metadata quality. Most of the integrated TM1 applications have a global technical setup.

Most Marketers still highlight data an underused asset. Although marketing is already data-driven area, most organizations struggle leveraging any data smartness in their entire digital marketing. We outline the use-cases & how to get started

Predictive Analytics is a must. To prevent technology & skills to be a blocker for using Predictive Analytics, we see that more and more predictive tools emerge. In this insights, we outline the three types of predictive tools: coding tools, self-service tools and embedded predictive modelling