The project aimed to design and implement a marketing data platform for Klépierre. A platform that enables Klépierre to collect, integrate, and analyze data from various sources, such as SAP, Salesforce, and a lot of marketing & footfall external providers, and to generate insights and reports for marketing and business decisions. The platform was built in this project on Microsoft Azure Cloud using Synapse Analytics, Data Factory, and Power BI, and follows the best practices and standards of data governance and security.
