Mediahuis is an organisation in a very dynamic market that is in full transformation. Increased digitization and a relentless focus on providing relevant content (for both readers as ad-clients) highlights the importance and need for a solid marketing platform. There is an existing solution (or a range of solutions) at Mediahuis, but the question has risen what technical components are needed to be tooled for the advertising-business ambitions outlined for the next 3 to 5 years.
The objective of the exercise will be to define & architect how innovative (Big) Data & (Predictive) Analytics technologies can help Mediahuis to enable that direction. The project evolved into broader involvement where element61 experts helped Mediahuis in the end-to-end implementation of the the right data driven tools for the advertising market of Mediahuis.