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Can Google Analytics be my DMP?

What’s a DMP? A DMP is a data management platform typically used in digital marketing & advertising to collect, build & distribute target audiences across various platforms. It typically acts as the heart of a Marketing organization as...
Bart Van Der Vurst's picture
Bart Van Der Vurst
Tuesday 28 August 2018

How Qlik approaches Big Data Visualizations

This insight makes you understand how Qlik can help you gain more value from big data.
Peter Van Craenenbroeck's picture
Peter Van Craenenbroeck
Wednesday 20 December 2017

Advanced logging in IBM Planning Analytics (TM1)

This insight describes the maturity levels of a TM1 application, for handling data and metadata quality. Most of the integrated TM1 applications have a global technical setup.
Barry Jansen's picture
Barry Jansen
Friday 15 December 2017

The role of Predictive Analytics in Digital Marketing

Most Marketers still highlight data an underused asset. Although marketing is already data-driven area, most organizations struggle leveraging any data smartness in their entire digital marketing. We outline the use-cases & how to get started
Bart Van Der Vurst's picture
Bart Van Der Vurst
Monday 4 December 2017

Understanding the various types of Predictive Analytics tools

Predictive Analytics is a must. To prevent technology & skills to be a blocker for using Predictive Analytics, we see that more and more predictive tools emerge. In this insights, we outline the three types of predictive tools: coding tools,...
Bart Van Der Vurst's picture
Bart Van Der Vurst
Tuesday 28 November 2017

SAP BW/4HANA: The Next-Generation Business Warehouse

SAP BW/4HANA, the Next Generation real-time data warehouse was launched in September 2016. This article gives an overview of the solution, the key benefits and the migration paths to BW/4HANA, as opposed to the previous SAP BW releases. It will also...
Adrien Constant's picture
Adrien Constant
Friday 27 October 2017

Planning Analytics Workspace : the new TM1 interface

Planning Analytics Workspace (PAW) will be the new face of IBM's legendary TM1 planning and analysis platform. The main functionalities are a rich interactive user interface, an easy synchronization and data discovery interface. PAW is not merely an...
Pieter-Jan Beckers's picture
Pieter-Jan Beckers
Monday 2 October 2017

Flavours of Power BI

Over the years Power BI evolved a lot and with this originated several ways of working with it. There are different license models, free and paying. Next to a desktop version there is also a cloud version and recently Microsoft released an on-...
Davy Knuysen's picture
Davy Knuysen
Thursday 10 August 2017

Can Qlik technology be considered as a full data warehouse?

Qlik can be considered as a "all-in-one" data warehousing solution and reporting tool that is flexible. In this insight, we will demonstrate that Qlik has a solid data model that can be used for both guided analytics as data discovery. In that sense...
Cédric Lupo's picture
Cédric Lupo
Tuesday 8 August 2017

IBM Planning Analytics for Excel (PAX)

The object of this insight is to answer the following question: "What makes switching to IBM Planning Analytics for excel worthwhile, and will it cover for the functionality already available through TM1 perspectives?". To answer that question we...
Barry Jansen's picture
Barry Jansen
Friday 28 July 2017

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