Can Google Analytics be my DMP?
What’s a DMP?A DMP is a data management platform typically used in digital marketing & advertising to collect, build & distribute target audiences across various platforms. It typically acts as the heart of a Marketing organization as it holds all relevant data used for targeting incl. behavioural data (web- & app-tracking), 1th party CRM data (incl. socio-demographics & transaction data) and advertising feedback data (who saw which ad).