Business Analytics

element61 believes in the convergence of Business Intelligence and Financial Analytical Applications (CPM) in a single concept and market place of integrated Business Analytics.

3 core competencies


Our services -and more importantly our people- help customers integrate any of the following initiatives into a broad Business Analytics strategy :

  • Activity based costing/management
  • Advanced analytics & Datamining
  • Alerting & notification
  • Analytic applications
  • Analytical CRM/customer intelligence
  • Anomaly detection
  • Big data storage & computation
  • Business Intelligence
  • Customer Profitability Modeling
  • Customer 360 transparency
  • Consolidation
  • Dashboarding
  • Data cleansing & quality
  • Data discovery
  • Data Integration
  • Digital marketing performance
  • Extraction, Transformation & Loading
  • Fraud detection
  • Metadata-management
  • Online analytic processing & OLAP
  • Operational and managed reporting
  • Planning, budgeting & forecasting
  • Predictive modeling
  • Risk Management
  • Scorecarding

Business Analytics
is the architecture and framework that helps prioritize, align and integrate these different projects company-wide so that the real promise of better managing the performance of the organization is achieved. The often seen disintegrated and departmental approach to these projects will inevitably again lead to inconsistent processes, data flows and islands of information.