Whitepaper: Using Analytics On Pricing Data

In today’s world, many retailers have a hard time staying active in their very competitive sector. Constantly changing prices and promos make it tough to follow the market. Especially now, with the ongoing shift towards e-retailing, making the market even more volatile. Gaining insight into the general structure of the market and into competitors’ pricing strategies can significantly simplify this process. 

Given the fact that we are living in a transition towards an online world where almost everything can be accessed immediately, we are able to analyze competitors in a scalable way through web crawling. Crawling web data can allow a retailer to gain insights into market structures and discover trends in pricing strategies. In this whitepaper, we will discuss our main findings after scraping the web data from several Belgian retailers for several weeks straight.

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