Driving Marketing with a CDP and an Azure Data Platform
Roularta Media Group is a leading publisher in Belgium. With various strong brands including Knack, Datanews, Trends, Feeling, Focus, Libelle and many more, Roularta Media Group is deliver content and leisure to almost all Flemish households.
In 2019, Roularta Media Group (RMG) embarked on a digitization trajectory and, driven through a digital strategy, it decided to invest on skills, tooling and processes in how to interact with readers and customers. Learn in this video how Roularta decided upon both a Modern Data Platform in Azure (to run predictive and reporting) and a Customer Data Platform (CDP) (to unify all customer data)
Want to know more?
Continue reading on a Modern Data Platform in Azure:
Continue reading on CDP technology:
- What is a Customer Data Platform (CDP)
- What is the difference between a DMP and CDP
- and why a CDP is the next step in Marketing Automation
Feel free to reach out to know more about this case study and project.