Driving Marketing with a CDP and an Azure Data Platform

 

Roularta Media Group is a leading publisher in Belgium. With various strong brands including Knack, Datanews, Trends, Feeling, Focus, Libelle and many more, Roularta Media Group is deliver content and leisure to almost all Flemish households.

In 2019, Roularta Media Group (RMG) embarked on a digitization trajectory and, driven through a digital strategy,  it decided to invest on skills, tooling and processes in how to interact with readers and customers. Learn in this video how Roularta decided upon both a Modern Data Platform in Azure (to run predictive and reporting) and a Customer Data Platform (CDP) (to unify all customer data)

 

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