Roularta Media Group wants to invest in more 1-2-1 personalisation across their digital channels. To drive this change they asked element61 to help them in first a technological architecture and second into coordinating an RFP process to select the best-fit vendor.
In this project, element61 has been part from the start of the Azure Modern Data Platform build at Roularta to centralize data for reporting, analytics & AI. The Data Platform gathers data from a wide variety of data sources incl. directly the website & apps of the Media group, its ERP, its Content system, it’s Marketing platforms and many more. Throughout this project we worked with Roularta to enable this data for simplified business use in Power BI & the Azure data platform itself.
