In 2019, Groupe Rossel implemented a new Data Management Platform to offer the abilities of personalized advertising to its advertisers. It was implemented across all Belgium websites and element61 coordinated and technically implemented the Cxense DMP platform.
element61 was responsible for the hands-on implementation of the Data Management Platform which included coordination with the BI & data team, front-end developers and all business stakeholders. Responsibilities included technical implementation, architecture and design of the set-up in coordination between vendor and client, training of business users and business strategy into 'making money using this tool'.
