DMP and Adserver migration

To deliver its 2020 growth objectives, we defined with TMG the importance of upgrading their Marketing & Advertising technology stack to a best-practice set-up in line with Mediahuis: i.e. Google DFP & Cxense DMP. element61 coordinated the end-to-end migration including the strategic direction, project management & hands-on support in both the DMP implementation as well as a reporting Data Lake set-up.

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