Business Analytics Strategy

In this whitepaper, we examine how a modern architecture – called a Modern Data Platform still – can support both traditional BI needs and needs in big data, real-time and AI development. We examine the challenges of anno 2025 and we explain how a Modern Data Platform can enable both small and large organizations, and what the options are to build a data-driven organization.

Databricks continues its impressive growth trajectory, marked by increased adoption, revenue, expanded feature offerings, and standout summit presentations. Notably, Databricks is broadening their scope and excelling in various domains. Over the past two years, they've successfully established themselves in the Data Warehousing/Lakehousing and Data Governance spaces. Now, they are making significant strides in Data Ingestion and Orchestration, Data Visualization, while establishing themselves as a Generative AI Hub. Additionally, Databricks is expanding its user base beyond Data Engineers, Data Scientists, and Machine Learning engineers to include Data Analysts, Generative AI Engineers, and even business professionals without coding or SQL skills. Coupled with their open-source strategy and remarkable rate of innovation, it’s clear they are well on their way to achieving dominance in the Data & AI space.