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Business Intelligence: The Savvy Manager's Guide
This book is a good start for anyone who cares to understand what Business Intelligence is all about and the tremendous benefits it can bring to your organization. David Loshin clearly identifies and defines all key elements of Business Intelligence such as best practices, tools, methods, and processes. Although the author does not come up with any new concepts or definitions it is a great read for both business and technical people who are looking for clear explanations without technical jargon.
About the Author
David Loshin, is the president and Chief Technology Officer of Knowledge Integrity, holds a M.S. degree in Computer Science from Cornell University, and is the author of two books: High Performance Computing Demystified, AP Professional, 1994, and Efficient Memory Programming, McGraw-Hill, 1998.